I recently was interviewed by Steve Gollob (Managing Director) at the Upshot Institute.  LISTEN to the interview entitled: Referral Marketing with the N.U.D.E. Model and Subconscious Strategies.

In this interview I give a very detailed account of how to use the N.U.D.E. Model to increase business referrals by 300% or more.  The N.U.D.E. Model is just one neuro-marketing technique to help you grow your business.  To buy the e-book, click on the book below. 

Visit the Upshot Institute at www.upshotinstitute.com

Subconscious Technology Alert:
Triple your referrals in 90 days or less!

It sounds a bit provocative, but it is designed to catch your attention which is what you should be doing when you talk about your own business. Forget everything you think you know about word-of-mouth marketing and referrals! You can increase referral activity by 300% or more by creating conditions conducive to referral activity.

[Why do I classify the N.U.D.E. Model as a subconscious technology? It is a predictive model (meaning: you work the model and you get a result) based on a conjoint mathematical analysis of over 300 factors. The study was designed by mathematician, Scott Degraffenreid, to determine what variables the subconscious uses to decide whether to refer something or not. It turns out that there are only four significant factors and it works! I recommend it and use it.] AJT

Everyone seems to know that referrals are the very best (and cheapest) source of new business, but how many of us can claim to understand why people refer things to others? This model exposes the ONE simple reason that accounts for the vast majority of all referrals, and more importantly, how people discern whether or not they will refer your product or service.

I have used this model extensively with my clients and have found that the model does deliver with one exception. In the book, one key is to create a repeatable “looking good message” that others can remember. This, in effect, makes everyone you come in contact with part of your personal marketing team. It is a great opportunity to create a powerful, unified voice for your company. I typically have to provide additional support to my clients in identifying their “looking good message” or what I teach (creating your Core Conversation) as the author leaves much of this up to the user.

To get the ebook or book, CLICK HERE and scroll to the bottom of the page. I suggest getting the ebook as it is always available and the softcover book typically is on backorder. There is even an e-course you can take to master the information. Good luck!

CLICK HERE TO LISTEN:

February 2006…Larry Nelson of w3w3.com interviews Allison Taylor about the “inner” and “outer” voice and how we give away information to others without knowing it.

AT: I really enjoyed doing this interview. Larry was shocked that 90% or more of life is unconscious or subconscious…we now know that the numbers are upward of 95%. A few tips:

• Avoid talking in the future (“I want to”, “I am trying to”) as it communicates that you don’t currently do what you say.
• Avoid making a statement with the tone of a question as it implies doubt.
• Never over-explain what you do as others will feel like you are proving your value to them.

Enjoy! About 12 minutes.

Allison